This is the complete Sync Portal user guide, where you can learn what the Sync Portal is, how you can get your tracks prepared to submit to it, and what you can expect once you’re in!
What is the Sync Portal?
One of Music Gateway’s most innovative features is the Sync Portal, which we developed as a way for our members to get access to Sync placement opportunities, and reduce the amount of time you have to spend looking for placements themselves – our dedicated Sync Team does it for you! Once you understand the basics it’s very simple to navigate, and can land you a Sync Licensing deal!
What’s the difference between the Sync Portal and Opportunities?
Opportunities are great for collaborating and finding specialists in a range of creative areas, from producers to videographers. It’s the place on Music Gateway to find what you need to take your music to the next level. It’s also great for developing your brand as an artist, getting your name out there, and finding a range of projects to pitch to.
The Sync Portal is where the Sync Team source music for projects, such as film soundtracks, music for advertisements, games, and TV shows. These are often confidential in their nature and the briefs generally have bigger budgets and tighter specifications. Our Sync Team work directly with the client to find them the best music for their project by searching the metadata that you provide in both the works assigned to each track and the metadata to add to each track within the portal.
Another benefit of the Sync Portal is that because it’s managed by our Sync team, you’ll never miss a project deadline – once your tracks are live that’s the most work you’ll need to do.
Step-By-Step Guide to joining The Sync Portal
Firstly, you’ll need to join our Sync Portal. So this is the first page you’ll see.
Click ‘Get Started‘ to begin!
When you first go into the Sync Portal, you must enter your personal details as well as stating which Sync Portal Heads of Agreement you wish to join under, either non-exclusive or exclusive. Before joining you must make any rights holders (the individual or company that owns the master (the recording) & publishing rights (Song & Lyric) of the tracks you wish to submit) aware that you wish to enter into our agreement. We also strongly recommend that each track submitted to us is already registered with a Performing Rights Organisation to ensure you get paid the appropriate royalties when your track is aired, however, this is not completely necessary at this stage if not already registered, so you can join without having tracks registered with a PRO.
After you’ve read through this and selected the agreement type you require (simply click on the relevant boxes), you will need to scroll down and enter your contact details. Once you’ve read and agreed to the terms of service, tick the box, then click ‘Create Agreement & Continue‘.
If you have any specific questions, please contact email@example.com before you sign the agreement.
Once you’ve signed the sync portal agreement, There are four main steps you need to complete in order to be ready to submit tracks to the sync portal:
1 – Upload Your Tracks / 2 – Create Contacts / 3 – Create Your Song Info / 4 – Assign Your Song Info To Your Tracks
Step 1 – Upload Your Tracks: Your tracks must be uploaded in the .wav or.aiff formats to be accepted into the sync portal. How Do I Upload My Tracks?
Step 2 – Create Contacts: It’s important within a sync license that all parties involved are accounted for with their relevant splits of ownership. This ensures everyone is properly paid and credited within the license along with all performance royalties generated from the sync itself. Contacts allows for the creation of this information. How Do I Make A Contact?
Step 3 – Create Your Song Info: Song Info makes your music searchable, not only to Music Gateway’s sync team but also to our clients. This means your music will be found faster and more often, increasing your chances of getting placements.
Song Info allows you to store all information on a particular song/track and is crucial for our sync team to have. To save time you can create “Song Info Templates” to save core information about a track as a template, and then complete the full Song Info out of that template. This means you can save time, and not manually add the same data twice when creating different track versions of a song such as a remix, instrumental or acapella versions of the same song. How Do I Create Song Info?
Step 4 – Assign Your Song Info To Your Tracks: Go to your Files area and locate the track you’ve created the Song Info for. Select the track in question, and click ‘Assign Song Info’ to assign all of the song data from the full ‘Song Info’ you created. Congratulations, you’re now ready to submit your tracks!
Submitting Your Tracks: Once you’ve completed the steps above, come back to the Sync Portal and click ‘Submit Files’, select the files with assigned Song Info attached to them and click “Submit”. Our system will tell you if there’s any missing information that we still need, however, if not it will go into pending review. Our team will check out the tracks and if approved they’ll go into the ‘Live’ section.
Once ‘Live’, your tracks will be represented by our team for all new sync opportunities, so you can sit back and let us do all the hard work! – we’ll also let you know if you make a client’s shortlist.
What happens now?
When you select ‘Send for Review‘ it will go into ‘Pending‘. Our Sync Team will then review them, and they will either go into ‘Live‘ or ‘Excluded‘ (the amount of time this takes to review can vary but it may be up to 14 working days).
If a track goes into ‘Live‘ it means it will be eligible for Sync licensing placements and the Sync Team will be reviewing it for every relevant project.
If your track goes into ‘Excluded‘ it means that the Sync Team didn’t think it was right for the portal – reasons why can range from production quality to lyrical content, and anything in-between.
If you’ve got any questions or feedback, please leave us a comment below.