What Is the Sync Portal Process?

If you’re interested in being represented for Sync Licensing by Music Gateway, you’ll want to understand the Sync Portal process.

Not sure what Sync Licensing is? Find out here

If you haven’t yet signed the Sync Portal Agreement or submitted anything to the Sync Portal, follow this link.

This guide is written for members who have signed the agreement, and have submitted their music to the Sync Portal.

Step 1 – Your music gets reviewed

Your music will go into ‘Pending’, for our Sync team to review. Once it’s been reviewed it will either go into ‘Live’ or ‘Excluded’. If your tracks are excluded, you’ll receive an email from the team letting you know why.

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Step 2 – Make sure everything is up to date

You already know the importance of works (you can’t be represented for Sync without having these attached to your music) but it’s important that the information in your contacts are all up to date too. We may need to get in contact with rights-holders mentioned in your work, and we’ll need to be able to do this quickly. It is possible to lose a Sync placement if you don’t have the required information ready to go, as Music Supervisors are usually on tight deadlines.

Step 3 – and now we wait…

As soon as your music is in the Sync Portal, our Sync team will begin to pitch it to our clients. Our Sync team compile a playlist of relevant tracks that work for the client’s brief, and then the client will let us know if they want to go forward with any of the tracks. This can take time (months, sometimes years on the bigger projects such as blockbuster films), so patience is key.

Now is a great time to start working on building your catalogue by collaborating with other members. Ways to increase your chances of Sync success include working with a range of different musicians, vocalists, and producers, and trying out different sounds, styles and genres. Different lyrical content is a good idea, and you can also work with other members to remix your existing catalogue, but there really is no way of knowing what kinds of music they’ll need. Think seasonal – Music Supervisors are always looking for Christmas songs, for example, so it might be time to pick up the sleigh bells!

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Step 5 – We land you a sync

As soon as a music supervisor is interested in your music for their project, we will contact you by email or phone (usually both until we reach you!) to get the go-ahead from you. Once you’ve agreed, our Sync team will work hard to negotiate a great deal and sort out all of the paperwork involved. It’s important that during this time we can reach you quickly. Sometimes this process can take a while, so again patience is key, but we will be available to you if you have questions about anything, and to keep you updated.

Remember that everything goes through you, so if you’re unhappy with the terms, or if there’s something you’re unsure about you have the chance to discuss it with us before anything gets confirmed.

Step 6 – Getting Paid

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Once everything has gone through with the contract, you will need to invoice Music Gateway for the full amount agreed upon in the contract. At the same time, we’d invoice you for the commission due. Remember that the commission we take depends on whether you have an exclusive or non-exclusive agreement with us.

After that everything is done! Unlike other sites, Music Gateway does not take any back end royalties, so any money you make after the initial Sync fee is yours to keep, regardless of your Sync agreement type.

If you have any questions please email support@musicgateway.com and we will be happy to help you with your query!

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